Created and presented a logo and a campaign idea which won a pitch of the Chamber of Alcohol Industries for the development of a massive consciousness-raising campaign on responsible alcohol consumption.
Project: CIVEA Awareness Campaign
Client: Equis / CIVEA
Copy: All the excesses hurt …Alcohol is one of them!
Against excess. Stop and Think
Copy: Many fissues could affect your pregnancy …Alcohol is one of them!
If you are pregnant. Stop and Think
Copy: Many things could put in risk your future …Alcohol is one of them!
If you are under 18. Stop and Think
Copy: Many factors can discontrol your driving …Alcohol is one of them!
If you are going to drive. Stop and Think
© 2019 Germán F. González | notfromgermany.com