Agency: C2 Comms
The Challenge: Create a new product brand identity, and its launch campaign destined to create awareness among customers, about the benefits of the programme offers and instant rewards via the mobile app; enticing potential customers to download and install the application.
Solution: Development of the ‘Yes’ rewards programme brand identity, creative campaign conceptualization and cross-channel offline and online paid media launch. The unique rewards programme enables customers to earn points and rewards when paying for fuel, automotive services or for purchasing convenience store products and groceries; as well as F&B across ENOC’s service station network.
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