Project: HBO Max Europe Launch
Client: Warner Media – HBO Max
Format: Interactive Brand activation, interactive mobile games, AR activation, and Content development
Following the acceptance and success of the LATAM launch, a similar brand activation display with a more interactive customer-centred approach was created to generate an elevated experience, as well as a bigger brand positioning from the launch moment. The initial roll-out for HBO Max in Europe was carried over different key cities from the Nordic countries and Spain.
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