Project: HBO Max – LATAM Launch
Client: Warner media – HBO Max
Format: Pre-launch web experience, Live stream virtual event, Content development and and physical activation.
As the first expansion for HBO Max out of the United States of America, the event required the creation of an integrated launch event for 39 Territories in Latin America and the Caribbean, alongside the brand activation in four different cities (Mexico City, Bogota, Rio de Janeiro.) as well as multiple content developments to maximise customer engagement.
© 1979 Germán F. González | notfromgermany.com