Project: Nissan Maxima UAE Launch
Client: Nissan / AW Rostamani Group
Format: Experiential development
Agency: Pico International
Public launch event held in the famous commercial zone of JBR, to announce the arrival of the brand new Nissan Maxima to UAE and the region.
The event was created to generate expectations from passersby towards a new announcement to be revealed. Drove by a countdown running down from days earlier to create the hype and mouth-to-mouth communications, the big reveal was done in an entertainment show setting, with VIP and general guests, as well as customers from the mall who were attracted to the activation. The setting remained for additional days to let everyone get closer to the new car model and know better about its features.
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