Project: Undecided Campaign

Client: EMAAR Malls Group / Pier 7

The challenge: Develop a new campaign for Pier 7, an iconic and unique fine dining destination located in the heart of Dubai Marina. A signature building with seven different restaurants on each of its floors, celebrating-as the city of Dubai itself- the diversity, in this case through the art of fine dining.

The solution: A campaign inspired by the indecisiveness of human nature. The concept brings up the idea that it does not matter if the persons are in the mood for a specific kind of food or another, there are 7 Fabulous Dining Options to choose from, and you have all of them in the same place, Pier 7. A campaign developed to run throughout different platforms including traditional advertising, Radio spots and social media touch points.

© 1979 Germán F. González |