Project: Undecided Campaign

Client: EMAAR Malls Group / Pier 7

The challenge: Develop a new campaign for Pier 7, an iconic and unique fine dining destination located in the heart of Dubai Marina. A signature building with seven different restaurants on each of its floors, celebrating-as the city of Dubai itself- the diversity, in this case through the art of fine dining. 

The solution: A campaign inspired by the indecisiveness of human nature. The concept brings up the idea that it does not matter if the persons are in the mood for a specific kind of food or another, there are 7 Fabulous Dining Options to choose from, and you have all of them in the same place, Pier 7. Campaign developed to run throughout different platforms including traditional advertising, Radio spots and social media touch points.

© 1979 Germán F. González |